During these two years, China continues to experience the appreciation of RMB. What is the result of appreciation? The figure of exchange rate is decreasing. On one hand, It means the commodity we export is becoming more expensive for the foreign consumers and importers, on the other hand the goods we import becomes cheaper. Hence, appreciation of the RMB will weaken exports and boost imports.

After entering 21st century, the level of consumption in China has been growing higher and higher. The ice-cream business in China is hotting up as manufacturers are vigorously promoting new products to grab a major share of the market. The prosperous future of the ice-cream market is the driving force behind the two dairy giants now both entering the market. The total ice-cream market in China was worth 27 billion RMB (US$3.9 billion) last year. The market will grow to 40 billion RMB (US$5.7 billion) in three years.

For the appreciation of RMB, it is a good chance for foreign ice cream brand to enter into Chinese huge frozen food market, because your price will become more and more competitive. Besides, frozen food has been keeping the rate of rise about 10% in the recent years, that means the potential of ice cream industry will be beyond measure.

ICECREAM CHINA 2008-the sole professional ice cream fair in China, even in Asia, so it is the best choice for frozen food industry. We would try my best to assist you share the enormous market here.

All ice cream companies worldwide are cordially invited to attend ICECREAM CHINA 2008.Don't hesitate, just do it!